How we knit

Four minutes a sock, on Farmer Ave

Two knitting machines hum in the back of our Tempe shop from 7am. Wren draws the patterns, Lupe runs the machines, and you can watch through the counter window.

Rows of needles on a working knitting machine — Needle bed, mid-banana

From cone to drawer

Three cones of yarn: green, red and navy

Step 1

Pick the yarn

Combed cotton from North Carolina mills, merino for the boot socks. Every colour starts as a cone like these.

Orange and white thread spools loaded on a machine

Step 2

Load the colours

Lupe threads up to six colours per design. Bananas need two yellows, a saguaro needs three greens.

Rows of plain socks sorted by colour on a display

Step 3

Knit, close, pair

The machine knits a tube in about four minutes. We close each toe by hand, press, and pair them up.

What's in a pair

Soft, stretchy, built to last

Our crew socks are 80% combed cotton, 17% nylon for the heel and toe, and 3% elastane so the cuff stays up. The heel is reinforced, the toe seam is flat.

80%

combed cotton

200

needles per tube

days to swap a size